Privacy Policy
umage.ai (“we”, “us”, “our”) is committed to protecting your personal data. This policy explains what data we collect, why we collect it, and how we handle it, in accordance with the General Data Protection Regulation (GDPR) and Danish data protection law.
1. Data Controller
The data controller is umage.ai. For questions about this policy or your personal data, contact us at .
2. Data We Collect
We collect personal data only when you actively provide it or when it is generated by your use of our website:
- Contact form submissions: name, email address, subject, and message content.
- Email correspondence: any information you include when contacting us directly.
- Server logs: IP address, browser type, pages visited, and timestamps — retained for up to 30 days for security purposes.
- Analytics: we use Matomo Analytics in cookieless mode. No cookies are set, and no personal data is transferred to third parties. The data is used solely for aggregate, anonymised traffic analysis.
3. Purpose and Legal Basis
We process your data for the following purposes:
- Responding to enquiries — legal basis: legitimate interest (GDPR Art. 6(1)(f)) and, where applicable, pre-contractual steps (Art. 6(1)(b)).
- Website security and operation — legal basis: legitimate interest (Art. 6(1)(f)).
- Analytics — anonymous, aggregate data only; no personal data is processed.
4. Data Retention
We retain contact form data for as long as necessary to respond to your enquiry and for up to 2 years thereafter for legitimate business purposes. Server logs are deleted after 30 days.
5. Data Sharing
We do not sell, rent, or share your personal data with third parties, except:
- Service providers who process data on our behalf under a data processing agreement (e.g. email hosting, form processing).
- Where required by law or court order.
6. Your Rights
Under GDPR you have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate data.
- Request deletion of your data (“right to be forgotten”).
- Object to or restrict processing.
- Data portability.
- Lodge a complaint with the Danish Data Protection Authority (datatilsynet.dk).
To exercise any of these rights, contact us at .
7. Cookies
This website does not use tracking or advertising cookies. See our Cookie Policy for full details.
8. Changes to This Policy
We may update this policy from time to time. The current version is always available at this URL. Continued use of our website constitutes acceptance of the updated policy.
9. Contact
For any questions regarding this privacy policy, please contact us at or by phone at +45 7071 3333.