Martin is a software architect and product leader with over two decades of experience in digital platform development. His background spans CMS and commerce solutions built on the Microsoft technology stack.
He previously served as Director of Product Management at Optimizely and Product Architect at Sitecore, where he contributed to shaping widely-adopted digital platforms. His expertise encompasses traditional CMS, modern headless, and SaaS architectures.
His professional strength lies at the convergence of technology, product strategy, and business objectives. He excels at converting intricate requirements into practical implementations while ensuring technical choices align with organisational goals.
Martin brings strategic perspective, clear direction, and strong stakeholder alignment capabilities to development teams and business leadership alike.
Areas of Expertise: Microsoft · AI Sovereignty · Optimizely
Latest articles by Martin
What the EU AI Act actually asks of most AI tools
Despite the headlines, most production AI tools don't fall in the Act's high-risk tier. We walked one through Regulation (EU) 2024/1689 and came back with a short, practical to-do list — only part of it a hard legal obligation.
Announcing Graph Search Tools: open-source marketer tooling for Optimizely Graph
Graph Search Tools is a free, MIT-licensed addon for Optimizely CMS 12 and CMS 13 that brings the marketer-facing search tools — pinned results, synonyms, and search analytics — back on top of Optimizely Graph.
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