Optimizely
Expert implementation, optimization, and upgrading of the Optimizely digital experience platform.
Optimizely’s platform rewards deep knowledge. Twenty years in, Allan Thraen holds OMVP status — Optimizely’s recognition for sustained community contribution — and both he and Martin Ottosen have worked directly for Optimizely. That institutional knowledge sits behind everything umage does on the platform: new implementations, complex version upgrades, performance work, and editorial workflow improvements across CMS 11, 12, and 13, Optimizely Commerce, and Experimentation. Open-source add-ons, custom integrations, conference talks around the world, and an active presence in community forums and blogs are part of the same picture.
More recently, umage has built AI agents specifically trained on Optimizely’s architecture and APIs — a practical accelerator for both existing projects and new builds. For clients who want to extend their Optimizely investment with AI, the team also helps get real value out of Optimizely Opal, from initial setup through to meaningful use cases.
Editor Power Tools
As a showcase of our agentic development approach, we built and open-sourced Editor Power Tools — a growing suite of productivity tools for Optimizely editors and admins.
Related offerings
Care & Maintenance
Ongoing technical care for your AI systems and digital platforms — monitoring, updates, optimisation, and rapid response when something needs attention.Optimizely Upgrading
Expert-led migration and upgrade of your Optimizely platform — from legacy CMS versions to the latest Optimizely One, with minimal disruption and maximum value.