umage.ai is officially an Optimizely Silver Solution Partner. The badge formalises an alignment that was already there — agent-driven Optimizely work on our side, Optimizely's own investment in AI on theirs.
umage.ai is now an Optimizely Silver Solution Partner.
The badge is new. Most of the work behind it isn’t.
I’ve spent more than twenty years inside Optimizely — implementing it, upgrading it, breaking it on conference stages, contributing to the community as an Optimizely Most Valuable Professional (OMVP). Martin Ottosen and I have both worked directly for Optimizely. umage.ai as a company is young; the relationship with the platform isn’t.
What is new is what we’ve been doing on top of it. The partnership formalises an alignment that was already there: we build on Optimizely with AI agents, and Optimizely is investing heavily in AI from its own side. The Silver Partner badge is the official acknowledgement that those two directions line up.
Two things you can actually look at
If you want to see what AI-native Optimizely work looks like in practice, two of our open-source products are the most direct evidence.
Editor Power Tools is an MIT-licensed CMS add-on with nearly twenty audits, bulk-edit helpers, content-modelling visualisers, and health checks for editors and admins. We built the whole toolkit largely with AI agents over roughly two weeks, in a single multi-targeted NuGet package that supports CMS 12 on .NET 8 and CMS 13 on .NET 10. 162 unit tests. Eleven language localisations. It exists because every long-running Optimizely site has the same editorial debt, and we kept rebuilding the same fixes for each client.
Graph Search Tools is also open source — a marketer-facing tools layer for Optimizely Graph. It started inside a Nordic industrial customer’s migration from Elastic to Graph: the customer needed pinned-result curation, synonym management, and search analytics that Graph didn’t ship with. We built it, shipped it, then open-sourced it because the same gap shows up on every Graph migration.
A CMS 11 → 12 upgrade case study is landing on the site soon. I can’t name the client yet, but it’s the kind of project where the agents earned their keep.
Why the alignment matters
Optimizely’s recent push into AI — Opal being the most visible part of it — points roughly the same way we’re already working. Whether Opal turns into the marketing-AI fixture Optimizely wants it to be is a question for the next year or two. The shorter version is that a platform vendor leaning into AI is the kind of vendor we want as a partner.
A partner that’s serious about AI is the kind of consultancy Optimizely’s customers are increasingly asking for.
That’s the alignment the Silver badge labels.
What’s next
More tools, more posts, the upgrade case study when we can tell it, and the next tier when the work warrants it. If you’re sitting on a CMS 11 install you’ve been deferring, an upgrade scoping question, or a Graph migration with a marketer-shaped hole in it, get in touch. Optimizely is what we do.
The badge is new. The work behind it isn’t.