Optimizely Upgrading
Expert-led migration and upgrade of your Optimizely platform — from legacy CMS versions to the latest Optimizely One, with minimal disruption and maximum value.
Your content, your customisations, your team — just on infrastructure that doesn't hold you back.
Update — April 2026: On 10 April 2026, Optimizely formally announced that CMS 11 is out of support — CMS 13’s GA on 31 March turned over the support window, and per policy only the two most recent major versions stay covered. If you’re still on CMS 11, you now have a defined window to plan the move.
Outdated Optimizely installations carry technical debt, security risk, and limit what your team can do. We specialise in upgrading and migrating Optimizely platforms, preserving your content and customisations while modernising the foundation.
We’ve done this many times. We know where the complexity hides, and we plan accordingly — so your upgrade delivers a better platform, not just a newer version number.
CMS 11 → CMS 13, on-prem → DXP with Graph
CMS 11 upgrades are familiar territory for us, with agents trained specifically on that path. The same engagement can take you all the way to CMS 13 (released 31 March 2026) and move you off on-prem hosting onto Optimizely DXP with Optimizely Graph support — so the migration sets you up for the modern composable layer, not just a supported version.
Everything you get
Current-state assessment
Full audit of your existing installation — content types, custom modules, integrations, and upgrade complexity.
Content & data migration
Safe migration of all content, assets, and structured data — with validation and rollback plans in place.
Module modernisation
Custom components and integrations rebuilt for the target version — cleaner, faster, and properly supported.
Launch & post-go-live care
Managed cutover, go-live support, and a defined period of post-launch monitoring and incident response.
The process
Assessment & scoping
Technical audit of your current platform, identification of migration risks, and a detailed upgrade roadmap.
Environment preparation
Target environment setup, CI/CD pipeline configuration, and content migration tooling in place.
Migration & testing
Iterative migration runs with full regression testing and editor sign-off on content and functionality.
Go-live & support
Managed cutover with rollback capability, live support during launch, and post-go-live care period.
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Let's build something
worth building.
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