Platform Migration

Optimizely Upgrading

Expert-led migration and upgrade of your Optimizely platform — from legacy CMS versions to the latest Optimizely One, with minimal disruption and maximum value.

Your content, your customisations, your team — just on infrastructure that doesn't hold you back.

Outdated Optimizely installations carry technical debt, security risk, and limit what your team can do. We specialise in upgrading and migrating Optimizely platforms, preserving your content and customisations while modernising the foundation.

We’ve done this many times. We know where the complexity hides, and we plan accordingly — so your upgrade delivers a better platform, not just a newer version number.

Everything you get

01

Current-state assessment

Full audit of your existing installation — content types, custom modules, integrations, and upgrade complexity.

02

Content & data migration

Safe migration of all content, assets, and structured data — with validation and rollback plans in place.

03

Module modernisation

Custom components and integrations rebuilt for the target version — cleaner, faster, and properly supported.

04

Launch & post-go-live care

Managed cutover, go-live support, and a defined period of post-launch monitoring and incident response.

The process

01

Assessment & scoping

Technical audit of your current platform, identification of migration risks, and a detailed upgrade roadmap.

02

Environment preparation

Target environment setup, CI/CD pipeline configuration, and content migration tooling in place.

03

Migration & testing

Iterative migration runs with full regression testing and editor sign-off on content and functionality.

04

Go-live & support

Managed cutover with rollback capability, live support during launch, and post-go-live care period.

Businesses running Optimizely CMS 11 or earlier
Digital teams constrained by outdated platform capabilities
Organisations facing end-of-support risk
Teams planning a broader digital modernisation

Related expertise areas

Platform Migration

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