Web Content Management

Building a website is the easy part. Building one that content teams can actually work in, that scales with the organisation, and that does not become a maintenance burden in two years — that takes genuine platform knowledge and the discipline to choose the right tool rather than the familiar one. Umage works across Optimizely, Umbraco, Contentful, and others, selecting based on what the client’s workload, team, and long-term needs actually require. The market for CMS and web platforms evolves quickly; staying current is part of the work.

The scope goes well beyond editorial sites. Self-service portals, e-commerce experiences, and full web applications are all part of the picture. On the AI side, agents play an active role in both content and code work across all of these platforms — doing the heavy lifting on the basis of human direction and validation. Umage’s own website is a practical demonstration: built on Astro with markdown files in GitHub, structured specifically so that AI agents can build and maintain it alongside the team.